Project Planner — WebPro360
Project planner

Tell us about the site, and the business behind it.

Twenty-four years of agency, three years of AI integration — we still start every project the same way: by listening. The detail you put in here is the detail that comes out the other side. Take your time.

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(800) 360-9882 · ext. 700
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Section 01 / 10
Who we’ll be working with
Start with you. We work with one or two people on the client side — tell us who.
Section 02 / 10
The business behind the site
What you do, where you do it, and what the current site is or isn’t doing for you.
A short line that shows up under the logo, on a sign, on the truck. Skip if you don’t have one.
Services, products, who you serve, and what makes a customer pick you over the shop down the road.
If there is one, paste the URL. We’ll do our own audit.
Active accounts you want linked from the new site. Skip the dormant ones.
Section 03 / 10
Brand & identity
How the brand looks, sounds, and where it sits next to the competition.
Three or four adjectives is plenty. The first impression matters more than the seventh page.
Describe what you have. You can drop the files at the end of this form.
Two or three. The ones who actually take work from you, not the national chain you ignore.
Section 04 / 10
Who you’re trying to reach
The clearer the customer in your head, the clearer the site we build for them.
A way in Picture your three best existing customers. What do they have in common — the kind of work, the price they pay, how they found you? That’s the audience. Half-answers help. Skip what you don’t know.
Demographics
The basics. Don’t overthink it.
Psychographics
What’s on their mind when they reach for the search bar.
Where they read it
Phone or laptop, work hours or after dinner.
Section 05 / 10
Goals & the action you want
A site has a job. What’s the job, and what do you want a visitor to do once they land?
The single most important thing this site has to do.
Target action
When a visitor comes in cold — what should they do before they leave?
Section 06 / 10
Search visibility
The phrases a real customer would type at 9pm on a Tuesday. These steer the SEO work.
A note from us Get specific. “Timeshare lawyer Orlando” beats “lawyer” every time. Include the city, the service, the qualifier — the way a customer actually talks to Google.
The one term you most want to rank for.
Section 07 / 10
Personality & color
Thirteen sliders, one direction each. There’s no wrong answer — we’re calibrating, not testing you.
How to use these Each slider is a spectrum. Drag toward the end that feels right for the brand. Leave it in the middle if you genuinely don’t care — that’s a useful signal too.
Gender expression 500
FeminineNeutralMasculine
Complexity 500
SimpleNeutralComplex
Color intensity 500
GrayNeutralColorful
Brightness 500
SubtleNeutralBright
Volume 500
QuietNeutralLoud
Market position 500
NecessityNeutralLuxury
Pricing perception 500
ExpensiveNeutralEconomical
Tone 500
PlayfulNeutralSerious
Era 500
ModernNeutralClassic
Finish 500
RawNeutralRefined
Uniqueness 500
ExoticNeutralCommonplace
Elegance 500
SportyNeutralElegant
Feel 500
AdventureNeutralSecure
Color preferences
Names, hex codes, “like the navy on our truck” — whatever you’ve got.
Quick reference · Common associations
Red Energy, urgency
Blue Trust, calm
Green Growth, money
Purple Premium, craft
Yellow Optimism, attention
Orange Warmth, drive
Black Authority, refinement
Gray Steady, professional
White Clean, spacious
Section 08 / 10
Features & the longer game
Functionality you need on day one, plus how this site fits the year ahead.
List what you need. We’ll tell you what’s table-stakes versus a real build.
Copy, photos, video, testimonials — how much do you have, how much do we write?
A date, a quarter, or “ASAP.”
Real talk — helps us scope, not judge.
Section 09 / 10
Sites you admire
Three sites you’d steal from. Competitors, neighbors, somebody in a different industry entirely — all fair game.
Get specific “I like this site” doesn’t help. “The way they handle testimonials” or “the navigation stays out of the way” — that we can build with.
► Model site #1
► Model site #2
► Model site #3
Section 10 / 10
Files & anything else
Drop the materials, leave the loose ends, and we’ll take it from here.
Drop files here, or browse
Logos, brand guides, photos, copy docs — any format.
Deadlines, internal politics, the project that came before this one. Context helps.

That’s the work on your end. We’ll read every answer, walk through it as a team, and reach out within two business days to schedule the kickoff call.

By submitting, a WebPro360 team member may contact you about the project. No marketing list.