It’s not uncommon to ask for “model websites” when discussing a new website design with a prospective small business owner. Most business owners are very familiar with running their business successfully, but they’re usually not familiar with web design, arranging features for usability or pointing visitors toward an effective call-to-action. It can also be difficult for them to find the right words or exact terminology to explain what they want from their new website. So, web designers ask for model websites they really like (or dislike) to help start the conversation about their website preferences.
It’s fairly common for a wide range of examples to be returned from the same client! But, what does a web designer do when the client’s model websites show more bad design than good?
“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” – Paul Rand
First things first, it’s not the fault of the client. It can be a difficult conversation, but it’s made easier by realizing we’re on the same team. For example, WebPro360’s designers are trained to ask lots of questions. Our questions are framed so they’ll help the client recognize the difference between effective, expert design and the more common bad design they’ve grown used to seeing.
By the end of the conversation, our designers and clients are working together – on the same team. Compromising where necessary, and developing a website everyone is proud to be part of. And, most importantly, developing a website our clients’ target audience will love to use.
Our challenge to your small business:
If you’re not afraid of trying something new — and further expanding your business — then contact WebPro360 now to discuss your goals and budget. Knowledge is power! Learn what WebPro360 can do with small business budgets of all sizes.