SEO Reach+ Project Planner

NAME, BRANDING, AND DESCRIPTION

Organization or Business Name *

Slogan

Describe what your organization or business does in one paragraph.

Industry

Select your industry:

Accounting
Automotive
Beauty
Construction
Consulting
Dental
Education
Entertainment
Events
Financial
Home & Garden
Hospitality
Insurance
Internet
Legal
Manufacturing
Media
Medical
Miscellaneous
Natural
Resources
Non-Profit
Real Estate
Religious
Restaurant
Retail
Service Industries
Sport
Technology
Travel
Wholesale

PROJECT SCOPE AND GOALS

Do you have an idea what potential keywords you'd like to target?

What is the geographic service area of your business?

What is your ideal timeframe to see SEO results?

What other marketing channels do you currently use -- online and offline?

Are you currently engaged with any other vendors for any other Internet marketing services (e.g., email marketing, social media marketing, Pay-Per-Click, content marketing, etc.)?

What kinds of conversions do you wish to target?

Examples:
Request a Free Consultation
Request a Free Quote
Visit a product page
Submit a Contact form

What are your overall business goals in the coming year? What are you doing to reach them?

What are your primary objectives and key performance indicators when it comes to SEO?

Examples:
Increase traffic
Decrease bounce rates
Increase conversions
Increase organic sessions
Download white paper
Subscribe to email list

How will you be judging the success of your partnership with WebPro360? What specific metrics will you use to define success?

Examples:
We'd like to see organic conversions increase X% over the next 6-12 months
We'd like to see X% growth in visits to our website

What are your expectations for how your partnership with WebPro360 will impact your website over the next 3 months, 6 months, 12 months?

PRODUCTS/SERVICES AND COMPETITION

What sets you apart from your competitors? What is your unique selling proposition (USP)?

What products/services do you offer? Please provide a description of each.

What are the biggest selling points for your products/services?

Why do people discontinue using your products/services?

Are you planning to offer any specials/promotions within the next 12 months?

Please list examples of 3 top competitors.

CHALLENGES AND OBSTACLES

Are there any seasonality trends we should know of?

To your knowledge, has your website ever been penalized by Google?

Have you worked with an SEO agency or freelancer before?

What have been your biggest hurdles in marketing?

ROI VALUE AND BUDGET

How many sales/leads do you get on average per day, week, month?

What is your monthly new gross revenue from your website?

What is your current cost per lead? Cost per sale?

What is the average size of a sale?

What is your sales closing rate with online leads?

What is the average lifetime value of a customer?

What is your retention rate?

What is your monthly SEO budget?

$500 - $1000
$1000 - $2000
$2000 - $3500
$3500 - $5000

CONTENT DEVELOPMENT

Do you have a content team to create content?

What is your process for approving and publishing content?

TARGET AUDIENCE

Who is the focus audience and what are they like?

Examples:
Demographics: Age, Sex, Location, Income, Occupation, Education, Industry
Psychographics: Interests, Lifestyle, Behavior, Opinions, Values

What verticals or markets are your customers in?

Do you know of any websites or publications frequently read by your target audience?

Additional notes. Anything else you'd like to add?

Files and Attachments

Click or drag files to this area to upload. You can upload up to 10 files.

You may upload any files and attachments here. Otherwise, WebPro360 will provide a secure link to a shared Dropbox folder for your project files (ex: logo, photos and images, PDFs, and other document files).

Contact Information

Who should we contact regarding your project?

Name *

First

Last

Email *

Phone *