Name, Branding, and Description
Use the slider to select the value between the opposing words to best describe your brand.
About Color: Common Color Associations
Red - Passion, Anger, Love, Battle
Blue - Knowledge, Trustworthy, Calm
Green - Fertility, Wealth, Healing
Purple - Royalty, Wisdom, Imagination
Yellow - Joy, Intellect, Caution
Orange - Creativity, Unique, Energy
Black - Luxury, Secrecy, Fear
Grey - Sophisticated, Neutrality
White - Perfection, Purity, Clean
Describe your potential visitors. Pay special attention to their income, interests, gender,
age, whether they will connect from computer or smartphone, tablet device.
Describing some of the following can be very helpful to our designers
Demographics: Age, Sex, Location, Income, Occupation, Education, Industry
Psychographics: Interests, Lifestyle, Behavior, Opinions, Values
What is the goal of your website? List primary goal (example: collect visitor information, create “new leads”) and secondary goals (example: provide product information for customers and prospects). Additional goals’ examples: showcase completed projects via featured project photo galleries, provide easy-access contact information for customers
What is the primary action a visitor should take when coming to your site? List primary
action (example: order a product, subscribe to a newsletter, request more information)
and secondary actions (example: complete a form, request a quote, send an email, call
Strategies for Success
Please list any model websites you really like. Describe what you like about the design, or the features on the model website.